Holiday Campaign

  • DATE

    Fall 2015

  • CLIENT

    NEC

  • KIND

    Print

  • ROLE

    Design Intern

This is the creative I designed for New England Conservatory's holiday concert series. The campaign includes a large format sign displayed outside of NEC's concert hall, a program stuffer inserted into concert programs at all of NEC's concerts for the month of December, an email graphic, and a web graphic for NEC's website. After designing multiple concepts for this campaign, I decided on the sweater design because it felt the most attention grabbing, holiday-neutral, and relevant to today's holiday fads. A giant sweater on Huntington Ave felt sure to grab the attention of everyone walking by, and attract potential audience members to get a closer look.